DIY Soccer Academy™ Privacy Policy

Last Updated: August 4, 2026

DIY Soccer Academy™ (“DIY Soccer Academy,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information of our customers, website visitors, and users.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, create an account, purchase or use Foundation Academy™, purchase the Foundation Academy™ 7-Day Access offer, participate in the Private Coaching Experience™, communicate with us, or otherwise interact with our services.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with DIY Soccer Academy™, we may collect the following categories of information.

Contact Information

This may include your:

• Name
• Email address
• Telephone number
• Mailing or billing address

Account Information

When you create an account or purchase access to our services, we may collect information such as:

• Name
• Email address
• Login and account information
• Products or services purchased
• Membership status
• Account activity

Payment and Transaction Information

When you make a purchase, payment information is processed through third-party payment processors.

We may receive transaction-related information such as:

• Purchase amount
• Product purchased
• Transaction date
• Payment status
• Limited payment-method information, such as card type or last four digits

DIY Soccer Academy™ does not necessarily directly store your complete credit or debit card number.

Player Information

When a parent or guardian enrolls a player or participates in coaching services, we may collect information reasonably necessary to provide the service, such as:

• Player's first name
• Age or age range
• Soccer experience
• Playing position
• Training goals
• Skills the player wants to improve
• Training progress
• Information voluntarily provided through assessments or coaching communications

We encourage parents and guardians to provide only information reasonably necessary for us to deliver the requested training or coaching services.

Communications

If you contact us, complete a form, respond to a survey, participate in private coaching, or otherwise communicate with us, we may collect the information contained in those communications.

Website and Device Information

When you use our website, certain information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Referring pages
• Approximate geographic information derived from an IP address
• Date and time of visits
• Website interactions
• Advertising and analytics identifiers

2. How We Use Information

We may use personal information to:

• Provide Foundation Academy™ and other training services
• Provide Private Coaching Experience™ sessions
• Create and manage customer accounts
• Process purchases and transactions
• Provide customer support
• Schedule and administer coaching sessions
• Personalize training or coaching recommendations
• Communicate regarding purchases, memberships, accounts, and services
• Send requested resources or training materials
• Send marketing communications where permitted
• Improve our website, programs, products, and services
• Understand how customers use our website
• Measure advertising and marketing performance
• Prevent fraud, misuse, and security incidents
• Maintain business and transaction records
• Comply with applicable laws and legal obligations
• Protect the rights, safety, and property of DIY Soccer Academy™, our customers, and others

3. Foundation Academy™ and the 7-Day Offer

When you purchase Foundation Academy™ membership or the Foundation Academy™ 7-Day Access offer, we collect and use information necessary to process your purchase, create or maintain your account, provide access to the program, communicate with you, and administer the service.

Purchasing the $7 Foundation Academy™ 7-Day Access offer does not automatically enroll you in a recurring Foundation Academy™ subscription.

Any subsequent membership enrollment requires a separate purchase or enrollment action.

4. Private Coaching Experience™

When you purchase or participate in the Private Coaching Experience™, we may collect information about the player to help provide personalized coaching.

This may include the player's age, experience level, position, goals, areas for improvement, and information voluntarily provided before, during, or after coaching.

Online coaching sessions may use third-party video-conferencing or communications services. Those providers may process information according to their own privacy policies.

5. Information About Children

DIY Soccer Academy™ provides soccer training services that may be used by children, but purchases, account creation, and enrollment should be completed or authorized by a parent or legal guardian where required.

We do not intend for children to independently provide personal information to us without appropriate parental involvement or consent where required by law.

Parents and guardians should provide player information on behalf of their children when information is necessary for participation in our services.

We seek to limit information collected about youth participants to information reasonably necessary to provide our soccer training and coaching services.

If you believe that a child has provided personal information to us in a manner inconsistent with applicable law or without required parental authorization, please contact us using the information below so that we can review the situation and take appropriate action.

6. Cookies and Similar Technologies

We and service providers acting on our behalf may use cookies, pixels, tags, and similar technologies to operate our website, remember preferences, understand website usage, measure performance, and support advertising.

These technologies may collect information about your browser, device, website activity, and interactions with our advertising.

Where required by applicable law, we will obtain appropriate consent before using certain cookies or similar technologies.

7. Analytics and Google Advertising

We may use Google services and other analytics or advertising technologies to understand website activity, measure advertising performance, and improve our marketing.

For example, these technologies may help us understand whether someone who interacted with a DIY Soccer Academy™ advertisement subsequently visited our website or completed a purchase.

These providers may use cookies and similar technologies in accordance with their own privacy practices.

8. Email and Marketing Communications

If you provide your email address, we may send communications related to your account, purchases, requested resources, training services, and other transactional matters.

Where permitted, we may also send marketing communications regarding DIY Soccer Academy™ programs, training resources, promotions, and related content.

You may unsubscribe from marketing emails using the unsubscribe link provided in those messages.

Unsubscribing from marketing communications does not necessarily prevent us from sending transactional or service-related communications, such as purchase confirmations, account notices, or important information concerning services you have purchased.

9. How We Share Information

We do not sell personal information in the ordinary sense of exchanging it for money.

We may disclose personal information to service providers and business partners that help us operate our business, including providers of:

• Website hosting and course delivery
• Payment processing
• Email delivery
• Customer relationship management
• Scheduling
• Video conferencing
• Analytics
• Advertising and marketing
• Data storage and security
• Professional and legal services

We may also disclose information when reasonably necessary to comply with applicable law, respond to valid legal process, enforce our agreements, protect our rights or safety, investigate fraud or misuse, or facilitate a business transaction such as a merger, acquisition, financing, or sale of assets.

10. Third-Party Services

DIY Soccer Academy™ relies on third-party platforms and service providers to operate portions of our business.

These may include providers for:

• Website and course hosting
• Payment processing
• Email communications
• Video conferencing
• Scheduling
• Website analytics
• Advertising
• Customer support

Third-party providers may process information in accordance with their own privacy policies and contractual obligations.

11. Data Retention

We retain personal information for as long as reasonably necessary to provide our services, maintain business and transaction records, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

12. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no method of transmission over the Internet or electronic storage system can be guaranteed to be completely secure.

13. Your Privacy Choices

Depending on where you live and applicable law, you may have rights or choices concerning your personal information.

These may include rights to:

• Request access to certain personal information
• Request correction of inaccurate information
• Request deletion of certain information
• Opt out of certain marketing communications
• Obtain information regarding certain disclosures or uses
• Exercise applicable rights concerning targeted advertising or certain sharing of personal information

These rights are subject to applicable exceptions and verification requirements.

To submit a privacy request, contact us using the information at the end of this Privacy Policy.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

14. Parents' Rights

Parents or legal guardians who have questions about information associated with their child may contact us.

Where applicable, parents may request to review, correct, or delete personal information relating to their child, subject to legal requirements and exceptions.

We may take reasonable steps to verify the identity and authority of a person making a request concerning a minor.

15. Links to Other Websites

Our website or communications may contain links to third-party websites or services.

DIY Soccer Academy™ is not responsible for the privacy practices of third-party websites. We encourage users to review the privacy policies of those services.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, or legal obligations.

When we make changes, we will update the “Last Updated” date at the top of this page. Additional notice will be provided when required by applicable law.

17. Contact Us

Questions, concerns, or requests regarding this Privacy Policy may be directed to:

DIY Soccer Academy™
Privacy Email: [email protected]
Website: www.diysocceracademy.com

DIY Soccer Academy™ provides educational soccer training designed to complement—not replace—team coaching. Individual results vary based on effort, consistency, experience, and ability.

Participation in physical activity involves inherent risks.

© 2026 DIY Soccer Academy LLC. All Rights Reserved. DIY Soccer Academy™, Foundation Academy™, Select Academy™, Elite Academy™, Private Coaching Experience™, and the DIY Soccer Academy Player Development Pathway™ are trademarks of DIY Soccer Academy LLC.